Serving Solo and Mid-Size Law Firms, Plaintiff or Defense
Specializing in Matters Not-Yet-Public or Under Investigation
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Legal Public Relations
Legal Media
Relations
Litigation Web Sites
Law Firm Web Sites
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Richard Lavinthal
Managing Director
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Legal Media Relations Expertise
PRforLAW, LLC has crafted and managed media strategy for more than $1.4 billion in verdicts, settlements and pleas, including 2009's biggest-ever whistleblower settlement and three of the U.S. Department of Justice's Top Ten FY 2008 civil fraud recoveries.
Attorneys coast-to-coast choose our short-term, project-based legal media relations services to market and brand their law firms, increase their own media visibility and support clients with best practice, case-specific breaking news media relations strategy.
Richard Lavinthal is a one-of-a-kind legal media relations sharpshooter who maximizes media coverage for the plaintiff, and minimizes it for corporate and individual defendants, paying personal attention to the most minute of details.
Our clients have included individual and corporate attorneys and closely held entities in California, Wisconsin, Illinois, New Jersey, Maryland, Pennsylvania, New York, Massachusetts, Texas and Florida.
Press Friendly
Press-friendly in a way that only a seasoned former journalist can craft, our case-specific leading-edge legal PR strategy frequently couples digital media and legal public relations with litigation-specific Web sites that continue to reinforce our client law firm's message and image. For example, one of our clients' case-specific Web sites continues to receive close to 2,000 visitors a month, more than 14 months after the matter was settled.
The economy is shrinking but legal competition is not. More than ever today, savvy lawyers need to leverage the “newsmarketing” potential of their big cases by switching some ad dollars over to professional, case-specific, best-practice legal public relations. PRforLAW clients are not among the "Least Quoted Lawyers In America"™. They know how media coverage can slingshot their firms' recognition and elevate their professional reputations.
Do You Fear Leaks
by Conventional PR Persons?
Are you an attorney who rightfully fears disclosing privileged, non-public information to a conventional PR person? Call PRforLAW, LLC.
Our clients know Richard Lavinthal’s expertise and unquestioned, two-decade track record of absolute confidentiality. Most of our clients are referred by already satisfied attorneys or know of Lavinthal's work with sensitive federal cases during his 10 years in the District of New Jersey where he served as spokesman for the Hon. Samuel A. Alito, Jr., and the Hon. Michael Chertoff when each was U.S. Attorney.
In addition to being a former spokesman for the U.S. Department of Justice, Lavinthal is a former Director of Communications for the New Jersey Division of Criminal Justice, former Director of Legal Communities for APBnews in New York, and former Pro Bono Director of Communications for the Vidocq Society. And before creating the U.S. Department of Justice’s Press Office at the U.S. Attorney’s Office in New Jersey Lavinthal was an international wire service New Jersey-statehouse-based correspondent and a capital city AM daily newspaper reporter.
Call 215-736-0198 for a free, brief, telephonic confidential assessment of the media implications for your firm's next big case.
Absolutely top references available.
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